Privacy Policy

Privacy Policy

Effective Date: 12/14/2024

Your Privacy Matters to Us

Welcome to Dry Eye Mask! This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.dryeyemask.com. Please read this policy carefully. By using our site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect two types of information from our users:

Personal Identification Information

We may collect personal information that you provide directly to us, such as:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely by third-party providers)

Non-Personal Identification Information

When you interact with our site, we may collect non-personal data, including:

  • IP address

  • Browser type

  • Device type and operating system

  • Usage data (e.g., pages visited, time spent on the site, etc.)

2. How We Use Your Information

The information we collect is used for purposes such as:

  • Providing and improving our services

  • Processing orders and transactions

  • Responding to customer inquiries

  • Sending promotional emails (with your consent)

  • Ensuring website security and functionality

  • Complying with legal obligations and enforcing our terms and policies

We also use third-party tools, including Google Ads and Google Analytics, to:

  • Analyze and improve website traffic and performance

  • Deliver relevant advertisements based on your interests

  • Monitor user interactions on our site to enhance user experience

Google Analytics collects data such as IP addresses, device types, and user behaviors. This information is processed in accordance with Google's Privacy Policy. You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-On.

3. Sharing Your Information

We do not sell your personal information. However, we may share it in the following circumstances:

  • With Service Providers: To assist us in providing our services (e.g., payment processors, shipping companies).

  • Legal Obligations: When required by law or to comply with legal processes.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

  • With Your Consent: If you have provided consent to share your information for specific purposes.

Additionally, anonymized data may be shared with third-party advertising platforms, such as Google Ads, to deliver personalized advertisements. These platforms may use cookies and tracking technologies to provide relevant ads.

4. Your Privacy Rights

If you are a U.S. resident, you have the following rights regarding your personal information:

  • Access and Portability: Request access to the personal data we hold about you.

  • Correction: Request corrections to inaccurate or incomplete information.

  • Deletion: Request deletion of your personal information, subject to certain exceptions.

  • Opt-Out: Opt out of marketing emails by clicking the "unsubscribe" link in any email.

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). If applicable, you may:

  • Request disclosure of data collection practices.

  • Request correction of inaccurate personal information.

  • Opt-out of the sale or sharing of your personal information (we do not sell personal data).

  • Limit the use of sensitive personal information.

Residents of Virginia, Colorado, Connecticut, and Utah may also have similar rights under their state privacy laws. To exercise your rights, contact us at help@dryeyemask.com.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. These technologies help us:

  • Remember your preferences

  • Analyze website traffic and performance

  • Provide targeted advertisements (if applicable)

You can manage cookies through your browser settings. Disabling cookies may limit the functionality of our site.

We also honor "Do Not Track" signals from your browser where applicable.

Third-party services, such as Google Ads and Analytics, may place cookies to track user behavior. For more information about how Google uses cookies and how you can manage your preferences, visit Google's Cookie Policy.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, disclosure, or misuse. However, no data transmission over the Internet can be guaranteed as 100% secure.

If we experience a data breach, we will notify affected users as required by applicable laws.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

8. Children's Privacy

We do not knowingly collect information from children under 13 years of age. If we discover that we have collected personal information from a child under 13, we will delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective immediately upon posting the revised policy on our site. We encourage you to review this page periodically.

For significant changes, we may notify you directly through email or by placing a prominent notice on our website.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

  • Email: help@dryeyemask.com

  • Address: Wizard Research 900 Wilshire Blvd Los Angeles CA 90017

Thank you for trusting us with your information!